Drive fairer smarter stronger united

change together

Join the movement for fair Auto Trader fees — collective power for better pricing and fairer costs.

 

Join Us

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    • Free to Join
    • No Obligation
    • Cancel Anytime
    How it works

    Simple steps, limitless possibilities

    Together, we can create meaningful change. Follow these quick steps to join the alliance and help build a fairer marketplace for all sellers.

    Register Your Business

    Sign up with your email to stay updated as the alliance grows. No fees, no commitment — just your support.

    STEP 1

    Share Your Experience

    Tell us how Auto Trader’s fees impact you. Your story strengthens our case for fairer pricing and collective negotiation.

    STEP 2

    Stay Informed

    We’ll keep you posted on milestones, negotiations, and next steps as the movement gains traction.

    STEP 3

    Real dealers. Real results. Real change.

    Every dealer who joins strengthens a movement built on trust, transparency, and equal footing. Their stories prove what happens when we stand together — better deals, fair practices, and a voice that’s finally heard. Add yours.

     
     










      If we take mass action, would you consider: